About the project
The main design idea behind the Syntheq logotype was to capture the specifics of the brand's business in as simple a form as possible. The minimalist form of the logotype was to ensure both excellent readability and the ability to engrave on manufactured laboratory equipment.
The typography was based on Michrom's typeface capitals with the use of alternative kerning and a stylized letter Q. The procedure was to simplify the lettering and give it a more futuristic and professional form.
The signet consists of an embedded first letter of the name on an axonometric "stack" referring to the EQ (equipment) affix. The flat view is inspired by military symbolism, which refers to the character of the business.